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WORDS THAT WORK
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It's Not What You Say, It's What People Hear
Frank Luntz
Read by Frank Luntz, L.J. Ganser
Luntz, an advisor to many political and corporate leaders, reads an impressive introductory chapter before narrator L.J. Ganser spells out the author's 10 characteristics of effective communication: simplicity, brevity, credibility, consistency, novelty, sound and texture, inspirational language, vivid pictures, questions, and context and relevance. In the introductory chapter and in a concluding interview, Luntz is a powerful speaker. He knows how to anchor his ideas in the larger cultural context. Expressing his ideas with remarkable skill, he's a pugnacious thinker who is not afraid to be blunt but is always respectful of how his voice and ideas are heard. In perfect sync with these qualities, L.J. Ganser's determined enunciation moves the rest of the pithy material along with clarity. T.W. © AudioFile 2007, Portland, Maine [Published: JUN/ JUL 07]
Business & Finance • 6 hrs. • Abridged • ©2007
Trade Ed. • Hyperion Audio • 2007
CD ISBN 9781401384883 $29.98 • Five CDs
DD ISBN $20.99
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