GROWING AND MANAGING A BUSINESS 25 Keys to Building Your Company

The New York Times Pocket MBA Series editors have a knack for producing business primers. This one is a typically succinct overview of how your business can be expanded by creating new markets, new products, and new alliances. In contrast to the "ride-em-cowboy" management style that creates businesses, growing one requires good business systems, reliable controls, and professional management. The advice is superb--really well organized and comprehensive for a short audio program. Eric Conger's reading is perfect for this material. The ideas here are seminal and will make you think well beyond the two hours it takes to listen to them. T.W. (c) AudioFile 2002, Portland, Maine [Published: JUN/JUL 02]