THE CLUETRAIN MANIFESTO

The authors' manifesto is a Web-based reaction to the constraints of brick and mortar corporations, and they use it to cajole and provoke organizational types everywhere to get onboard or be left in the dust of the Internet Age. At its base, this is a rethinking of management and a rabble-rousing invitation to move way outside the box. Though the points made are valid, if not terribly original (remember the 1960s?), the authors' adolescent language detracts from their mission, which seems to be to build organizations modeled on a chat room template. However, the postadolescent rant about organizational life in the Internet Age detracts from the more profound aspectsof the authors' vision. T.W. (c) AudioFile 2002, Portland, Maine [Published: AUG/SEP 02]