AudioFile - Find your next great audiobook
Get our Newsletter

GONZO MARKETING Winning Through Worst Practices

by | Read by Christopher Locke

Business & Finance • 2.5 hrs. • Abridged • © 2001

Rather than encouraging listeners to "think outside the box," Locke challenges listeners to think what box their business is in. Using unorthodox practices to increase market share is what "gonzo marketing" is all about. Locke's delivery is upbeat as he talks about his goal to become an original voice in marketing. His narration is engaging but somewhat off-center, often using expletives to emphasize a strong point. He seems genuine in his passion for the "engaged participation" of marketing and shares his enthusiasm through scenarios from idealistic marketing to micro-markets. This is not your dad's marketing book. D.L.M. (c) AudioFile 2002, Portland, Maine [Published: AUG/SEP 02]

Advertisement

Formats

Retail pak • Simon & Schuster Audio • 2002

CS ISBN 0743507851 $18.00 • Two cassettes

CD ISBN 074350786X $20.00 • Two CDs

Get our Newsletter
Connect with AudioFile
envelope

AudioFile Newsletter

Sign up to receive FREE email newsletters from AudioFile. Get audiobook recommendations and reviews straight to your inbox.

×

Thank you for signing up.

×

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×