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THE DISCIPLINE OF MARKET LEADERS Choose Your Customers, Narrow Your Focus, Dominate Your Market

by | Read by Michael Treacy, Fred Wiersema

Business & Finance • 6 hrs. • Unabridged • © 1995

The authors of this seven-year-old audio have moved on to create other books and audios, but this one is a classic that more people ought to hear. It's a broad-brush look at the basic types of businesses and the requirements for excellence in each type. Each of the three types delivers a dominant value proposition--best cost (efficiency), best product (engineering), or best total customer solution (customer connection). Each type of business has particular requirements, and they function best when the corporate culture, operational standards, and leadership styles are configured to fit those requirements. Essential, seminal listening for any executive. T.W. (c) AudioFile 2003, Portland, Maine [Published: FEB / MAR 03]



Retail pak • HighBridge Audio • 2001

CS ISBN 1565115759 $21.95 • Four cassettes

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