AudioFile - Find your next great audiobook
Get our Newsletter

DIFFERENTIATE OR DIE Survival In Our Era of Killer Competition

by | Read by Patrick Cullen

Business & Finance • 6.5 hrs. • Unabridged • © 2000

A marketing consultant and communications expert writes about the process of making a product stand out from its competitors. Because the trademark that claims to be the cheapest soon may find that it’s not, many companies use other strategies to attract and maintain customers. Volvo, for example, differentiates its cars with the promise of safety. A few lucky brands like Kleenex or Xerox became everyday words, forcing competitors to prove they’re superior. Sedate Patrick Cullen interprets the text without frills, sticking to an opiate monotone and remaining loyal to word detail. The self-improvement one might anticipate by the end would be to feel like a more informed consumer. J.A.H. © AudioFile 2003, Portland, Maine [Published: APR/MAY 03]

Advertisement

Formats

Library Ed. • Blackstone Audio • 2001

CS ISBN $39.95 • Five cassettes

CD ISBN $48.00/ $13.95(R) • Six CDs

MP3-CD ISBN $24.95 • One MP3-CDs

Get our Newsletter
Connect with AudioFile
envelope

AudioFile Newsletter

Sign up to receive FREE email newsletters from AudioFile. Get audiobook recommendations and reviews straight to your inbox.

×

Thank you for signing up.

×

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×