THE ART OF PROFITABILITY

Harvard professor Adrian Slywotzky's ART OF PROFITIBILITY brings a holistic approach to the making of money. Read by actors Scott Mosenson and Jack Ong, who play a young businessman and a famous strategist, the book is really a series of lessons on the many ways companies position their products for profit. Why do we willingly pay so much for Coke in a restaurant and so little in the supermarket? Incorporated into the lessons are books the strategist, David Zhao (Ong), assigns to the Mosenson character to help guide him along the path to profit-making enlightenment. Authors from Isaac Asimov to Sam Walton are mentioned, each having a valuable insight into how profit is achieved. S.E.H. 2003 Audie Award Winner (c) AudioFile 2003, Portland, Maine [Published: APR/MAY 03]