Trade Ed. Random House Audio 2003
CD ISBN 0739307681 $15.00 One CDs
The author of THE ONE MINUTE MANAGER and WHO MOVED MY CHEESE? uses his storytelling skills to teach principles of selling. Techniques such as preparing for and visualizing success are part of the formula, but the most valuable idea is to spend a full minute before each sales encounter focusing on what is best for the customer. Read by outstanding voice talent, the realistic narratives quickly unfold and flow into a series of one-minute exercises on self-managing, focusing, reinforcing good discipline, and visualizing positive outcomes. Once they start directing their sales effort toward what's best for their customers, listeners will find energy they didn't know they had. T.W.
(c) AudioFile 2004, Portland, Maine [Published: APR/MAY 04]