THE WISDOM OF CROWDS Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations

What does guessing the weight of an ox at a country fair have to do with the 9/11 attacks? How does a flock of birds relate to a traffic jam? Why doesn't collective wisdom believe in collective wisdom? Addressing complex and sociological theories, James Surowiecki explores these and other questions as he explains how groups of people, in specific kinds of circumstances, can reach intelligent, accurate decisions that can then go horribly wrong. The material is complex, and narrator Erik Singer is wise to stay out of the way, delivering a clear, straightforward reading with a tone of scientific professionalism. The strength and warmth in his voice do well to engage listeners with the ideas--as do his frequent dashes of humor. While the subject matter is weighty, Singer makes listening to it effortless. R.G.M. (c) AudioFile 2004, Portland, Maine [Published: DEC 04/ JAN 05]