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THE EDGE: HOW TO GAIN COMPETITIVE ADVANTAGE IN SELLING

by | Read by Rick Barrera & Tony Alessandra

Business & Finance • 6 hrs. • Audio Program • ©

Among the many tapes and books covering the cooperative selling process, The Edge is the most detailed. Barrera and Alessandra break down the partnering sales approach into six steps: target, contact, explore, collaborate, confirm and assure. Each meticulous step conveys the product's unique benefits from the client's point of view. The authors cover a lot of ground, but note-taking isn't necessary thanks to an excellent summary and workbook included in the package. D.M.G. ©AudioFile, Portland, Maine [Published: AUG 95]

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Formats

Book pak • Dartnell • 1994

CS ISBN #93C2023 $79.95 • Six cassettes

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