Library Ed. Recorded Books 2004
CS ISBN 1402587228 $39.75 Four cassettes
CD ISBN 1402570732 $49.75/ $13.50(R) Five CDs
DD ISBN $27.83
As the title of this audiobook intimates, you and your company or product are in need of, er, a renovation. Author Stevens, a marketing guru of apparently the first, or at worst, second degree, exhorts, instructs, even bullies listeners into rethinking, redesigning, and retrofitting their marketing and sales efforts. Michael Arkin delivers the message with an aggressive edge and just a hint of a sneer as he embodies a marketing heavy-hitter. No corporation is safe from criticism; no campaign sacrosanct. Cringe as you learn just how incompetent you probably are--but rejoice as this competitive black-belt brings you to fighting fitness in sales and marketing. D.J.B. (c) AudioFile 2004, Portland, Maine [Published: DEC 04/ JAN 05]
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