E-MYTH MASTERY

In this compelling audio from "the world's number one small-business guru," E is for entrepreneur. The program offers robust and practical thinking with a seductive hook for overworked entrepreneurs: Any small business can become enjoyable and profitable if the owner will only learn the seven essential disciplines--leadership, marketing, finance, money management, client fulfillment, lead conversion, and lead generation. The substance of the program is well organized. The audio's value goes well beyond the author's reassuring voice, which paradoxically co-exists with a softly indignant tone that seems to ask, "Why don't you know this already?" For whatever reason, the presentation is captivating, difficult to put aside, and one of the most provocative and useful business primers available today. T.W. © AudioFile 2005, Portland, Maine [Published: JUNE/JULY 05]