AudioFile - Find your next great audiobook
Get our Newsletter

SHOPPORTUNITY! How to Be A Retail Revolutionary

by | Read by Kimberly Schraf

Business & Finance • 8 hrs. • Unabridged • © 2006

Large retail corporations are not stupid. Using information systems that mine data on shopping habits, they seduce shoppers into mindless buying. (Many of us have lost the ability to see the contradiction in buying a $3.50 coffee yet obsessing over saving pennies on frozen dinners.) The business consultant/author is a painstaking writer who uses vivid images to unfold her thinking. Many listeners will appreciate Kimberly Schraf's elegant vocal tone. However, she interprets the material as an informative audio program rather than a call to arms for bamboozled shoppers. Some listeners will wish for more zip or irreverence in the reading. Schraf's slow pace makes eight hours of listening seem longer but does not diminish the usefulness of the author's revelations. T.W. © AudioFile 2007, Portland, Maine [Published: APR/ MAY 07]

Advertisement

Formats

Trade Ed. • Harper Audio • 2006

CD ISBN 9780061121661 $29.95 • CDs

DD ISBN 9780061134623 $19.95

Get our Newsletter
Connect with AudioFile
envelope

AudioFile Newsletter

Sign up to receive FREE email newsletters from AudioFile. Get audiobook recommendations and reviews straight to your inbox.

×

Thank you for signing up.

×

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×