THE JOHN DEERE WAY Performance that Endures

Are you a student of the ways of Big Iron U.S. business? Thomas Penny brings this compelling chronological narrative to life with a verve that David Magee should be proud to have complement his written words. It's short enough to get through in a week of average commuting and paced for the modern b-school student or business executive's hectic lifestyle. Penny transports us to the factories and boardroom of this quintessential American industrial power. Through his powerful delivery listeners will understand why "the John Deere way" is about paying attention to HOW to do things in business, not for the sake of expediency, but because of the values articulated by the company's founder in 1837. M.C. © AudioFile 2007, Portland, Maine [Published: APR/ MAY 07]