RAISING THE BAR Integrity and Passion in Life and Business, The Story of Clif Bar, Inc.

Gary Erickson's memoir for business leaders, managers, and adventurers will also be loved by bikers, climbers, and athletes who strive for the ultimate in compact nutrition in pursuit of their sport. Richard Harries takes us on a wonderful listener's journey that begins with a one-man trek across Europe and Asia that culminates in a grueling 100-mile bike ride and the idea of the Clif Bar, a popular nutritional bar. With Richard Harries we ride along through the turbulent early years, when it wasn't certain the company would even survive, through the growth years, and land in today's great company. Harries's passionate rendering helps us feel the development of the inspired business values and philosophies that underpin this powerful entrepreneurial operation. M.C. © AudioFile 2007, Portland, Maine [Published: AUG/ SEP 07]