EXCEEDING CUSTOMER EXPECTATIONS What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifelong Customers

The story of how a family-owned business bucked trends in the car rental business to create a shop that is obsessive about customer satisfaction is inspirational. Starting as a Cadillac salesman, founder Jack Taylor was relentless in serving customers and developing employee initiative. The story of how he applied these values to a variety of businesses is full of pleasing anecdotes and lessons that anyone in customer service will enjoy. Alan Sklar tells this narrative like he owns it, diving so fully into the emotions of this company's story that you'd think he was a family member or part owner. With this enthusiasm guiding the performance, listeners can overlook some of the confusing quotes and stay connected to the broader lessons in this uplifting success story. T.W. © AudioFile 2007, Portland, Maine [Published: AUG/ SEP 07]