EXCEEDING CUSTOMER EXPECTATIONS What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifelong Customers

This is the story of Enterprise Rent-a-Car, a family-owned company that has risen to be the top car rental company in the U.S. through a fanatical devotion to customers and employees. It's a young company, founded in 1957, with eight billion dollars in revenue. If your business deals with customers, you owe it to them and to the folks who work for you to listen to this simple text on how to get it right. Gary Telles's professional voice seems to embody the values of this terrific company. He delivers a moving account of the way the Taylor family built and continues to run this extraordinary enterprise. Just try not to rent from Enterprise after listening to this book. I dare you. M.C. © AudioFile 2007, Portland, Maine [Published: AUG/ SEP 07]