DOING WHAT MATTERS The Buttoned-Down Old School Approach to Business Success and Why It Works

L.J. Ganser's urgency and precise enunciation somehow improve the credibility of this management book by the former CEO of Gillette, Nabisco, and Kraft. Kilts offers a broad lesson about judgment, vision, and strategy and recommends creating conceptual frameworks that guide and energize organizations. With the author's experience mostly in large consumer product companies, the emphasis is on product development, branding, and marketing issues. His problem-solving examples are often in the realms of production or technology, but he also provides a steady stream of insights on character, integrity, and leadership. The audio is full of ideas and tools for managing people in large teams. The tight writing and perfect fit of Ganser's narration make listening an energizing experience. T.W. © AudioFile 2008, Portland, Maine [Published: FEB/ MAR 08]