HOW TO SELL YOURSELF Winning Techniques for Selling Yourself...Your Ideas...Your Message

In an audio lesson about speaking and influencing people, Todd Licea's enthusiastic reading is a good match for the author's upbeat writing and nonstop flow of helpful ideas. Without sounding like he's selling, he makes the lesson captivating, full of promise, and ready to be turned into action. The author, a legendary speaking coach, says people will either like you, dislike you, feel neutral, or feel sorry for you—all based on how they perceive your confidence, likability, and competence. The four “no-no hand positions” and other fascinating tips are expertly paced and delivered with an energy that listeners will find hard to ignore. As a primer on being genuine and influential with the spoken word, this is essential guidance for anyone with products or ideas to sell. T.W. © AudioFile 2009, Portland, Maine [Published: FEBRUARY 2009]