WHAT THE CUSTOMER WANTS YOU TO KNOW How Everybody Needs to Think Differently About Sales

The robotic-sounding narrator of this volume plays into its business-focused content. Dick Hill's measured reading of the facts, figures, and decisions that cost companies profits sounds didactic at times. Yet listeners of business texts may find his delivery on par with industry standards for the genre. The step-by-step procedures outlined to transform salespeople from order-takers into proactive problem-solvers are well handled by Hill in precise sentences. Tips on how to get sales staff to think beyond financial figures and consider the needs of the customer are included in this tool kit to jump-start a flagging company or product line. M.R. © AudioFile 2008, Portland, Maine [Published: JUNE 2008]