AWAKENING THE ENTREPRENEUR WITHIN How Ordinary People Can Create Extraordinary Companies

The intensity of Michael Gerber's smooth baritone is a perfect match for this powerful lesson on the inner game of starting a business. Urgent and confident, Gerber's performance makes this production hard to put aside. His insights on the entrepreneurial mind describe how explosive creative energy and a moment of clarity are essential for any truly new business idea to appear. And once it does, he shows how the four roles of an entrepreneur—dreamer, thinker, storyteller, and leader—can advance that idea and earn the enthusiasm of employees and customers. In Gerber's hands, the feeling, thinking, and action components of entrepreneurial success have an energizing clarity that will awaken even complacent dreamers who fear there’s nothing left in the tank. T.W. 2009 Audies Finalist © AudioFile 2009, Portland, Maine [Published: FEBRUARY 2009]