THE APPLE WAY 12 Management Lessons from the World's Most Innovative Company

Written before the Intel chip and iPhone exploded Apple Computer into its current front-running status, this book chronicles the early years of the maverick computer company, examining personalities, decisions, and philosophies that shaped the company's image. Grover Gardner adopts the tone of a documentary in his narration, keeping the textbook-style copy moving briskly to its abrupt conclusion. As a business lecturer, Gardner could claim his place in any MBA program. His authoritative tone, combined with a seeming interest in the subject matter, engages and educates the casual listener, while providing enough substance, as well. This production leaves one frustrated with the abridgment, however, and with its truncation of details about the early Apple Inc. R.L.L. © AudioFile 2008, Portland, Maine [Published: DECEMBER 2008]