Formats
Trade Ed. BBC Audiobooks America 2008
CD ISBN 978-1-60283-430-9 $29.95 Eight CDs
DD ISBN multiple sources
Library Ed. BBC Audiobooks America 2008
CD ISBN 978-0-79275-464-0 $89.95 Eight CDs
DD ISBN multiple sources
Brands and their marketing have great influence on our buying habits; now we can find out how they work. After years of study and research, the author explores products from tennis shoes to beer, and brands from Red Bull to Hello Kitty. Narrator Robert Fass sounds enthusiastic as he sells an idea the author calls "murketing," a word combination of “murky” and “marketing.” Fass puts the energy of a caffeinated sports drink into his delivery, projecting the author’s message like a super-salesman. He modulates his tone and volume to keep listeners' attention as they learn the trade secrets of "commercial persuasion." Since the audiobook has no complicated plot or characters, it would fit nicely into one's library for stop-and-go listening. J.A.H. 2009 Audies Finalist © AudioFile 2008, Portland, Maine [Published: NOVEMBER 2008]
Trade Ed. BBC Audiobooks America 2008
CD ISBN 978-1-60283-430-9 $29.95 Eight CDs
DD ISBN multiple sources
Library Ed. BBC Audiobooks America 2008
CD ISBN 978-0-79275-464-0 $89.95 Eight CDs
DD ISBN multiple sources
Trade Ed. BBC Audiobooks America 2008
CD ISBN 978-1-60283-430-9 $29.95 Eight CDs
DD ISBN multiple sources
Library Ed. BBC Audiobooks America 2008
CD ISBN 978-0-79275-464-0 $89.95 Eight CDs
DD ISBN multiple sources
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