"This book will change your perspective forever," says author Gronbach. With this compelling, slightly over-the-top opening, the marketing guru's latest book promises to gives listeners a profound advantage over other business-minded individuals. Narrator Max Bloomquist skillfully guides listeners through the ins and outs of Gronbach's detailed research findings, which, he says, will inform listeners about how to market to different age groups and generations, including those ever-present Baby Boomers. As tedious as the topic may sound, the result is actually quite solid and interesting. Bloomquist does a good job relaying the information, which, at times, can be complicated, and he sounds perfectly comfortable in doing so. L.B. © AudioFile 2008, Portland, Maine [Published: NOVEMBER 2008]
Trade Ed. • Brilliance Audio • 2008
CD ISBN 978-1-4233-6449-8 $29.95 • Five CDs
MP3-CD ISBN 978-1-4233-6451-1 $24.95 • One MP3-CDs
DD ISBN multiple sources
Library Ed. • Brilliance Audio • 2008
CS ISBN 978-1-4233-6448-1 $74.25 • Five cassettes
CD ISBN 978-1-4233-6450-4 $82.25 • Five CDs
MP3-CD ISBN 978-1-4233-6452-8 $39.25 • One MP3-CDs
DD ISBN multiple sources
Trade Ed. • Brilliance Audio • 2008
CD ISBN 978-1-4233-6449-8 $29.95 • Five CDs
MP3-CD ISBN 978-1-4233-6451-1 $24.95 • One MP3-CDs
DD ISBN multiple sources
Library Ed. • Brilliance Audio • 2008
CS ISBN 978-1-4233-6448-1 $74.25 • Five cassettes
CD ISBN 978-1-4233-6450-4 $82.25 • Five CDs
MP3-CD ISBN 978-1-4233-6452-8 $39.25 • One MP3-CDs
DD ISBN multiple sources
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