LITTLE RED BOOK OF SELLING

Jeffrey Gitomer says that why people buy is the most important question for salespeople, and he provides some answers. While he starts out slowly, he puts on a show, injecting humor and mimicking ineffective salespeople. His blunt, occasionally profane, language won't please all listeners, but Gitomer is entertaining and likely to make listeners in the sales field think about their presentations and their preparation. Gitomer's reading comes on a disc for download to MP3 players. A DVD—which is essentially the author reading his audiobook while standing against a generic background—provides another option. Gitomer, who stresses lifelong learning, wouldn't want listeners to stop with his book, but it makes a good starting point for reconsidering dealings with customers. J.A.S. 2009 Audies Winner © AudioFile 2008, Portland, Maine [Published: DECEMBER 2008]