THE ART OF THE START The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

A serial entrepreneur and venture capitalist offers credible, rapid-fire advice on every possible aspect of creating an enterprise. He covers familiar tasks such as writing business plans, pitching, raising capital, and branding—all explained with the unembellished certainty that his impressive credentials justify. Though choppy writing makes the broader ideas hard to comprehend and savor at first, important themes gradually emerge to make the core of this presentation memorable and heartfelt. Paul Boehmer's urgent reading has exactly the right pacing and energy for the author's call-to-action tone. Boehmer’s delivery of Kawasaki's lists and bullet points helps the author’s thinking and quirky energy motivate those who hear this essential business program. T.W. © AudioFile 2009, Portland, Maine [Published: SEPTEMBER 2009]