LITTLE RED BOOK OF SALES ANSWERS

A prolific expert offers another welcome resource of practical ideas for sales professionals. Cold calls, crafting a message, and anticipating objections are just some of the valuable skills Gitomer teaches in this comprehensive presentation. He's adept at linking his own raw enthusiasm to practices anyone can put into action. The writer and narrator of many such guides, each with its own twist, Gitomer is focused on helping business people develop professionally so they can earn productive and loyal relationships with their customers. This message, and the nonstop tips and advice that flesh out his ideas, is amplified by Gitomer's authoritative delivery. A must-hear for anyone in the business of selling. T.W. © AudioFile 2009, Portland, Maine [Published: NOVEMBER 2009]