THE HALO EFFECT ...and the 8 Other Business Delusions That Deceive Managers

In his latest book, financial writer Rosenzweig debunks superficialities and delusions common in today's business world. The author cites what he sees as the biggest problem facing companies today: the so-called "halo effect"—namely the notion that when a company's sales are up or down, the ability of its managers and the performance standards of its workers are viewed as the primary cause. As narrator Jim Manchester attempts to vocally break down the often-complex information that Rosenzweig provides, his linear reading becomes monotonous and repetitive. His flat tone, which registers an overall lack of enthusiasm, is too restrained to keep listeners interested for the duration. L.B. © AudioFile 2009, Portland, Maine [Published: OCTOBER 2009]