THE E-MYTH ENTERPRISE How to Turn A Great Idea Into a Thriving Business

John Mayer's dramatic performance is a good match for the intensity of this high-impact wisdom on starting a business. Author Michael Gerber has an endless supply of stunningly simple insights, which he expresses with unforgettable clarity. He says that for an idea to make money, it has to be operationalized within a business model that serves employees, customers, suppliers, and investors. This requires five core skills—concentration, discrimination, organization, innovation, and communication—as well as thoughtful management of time, space, and work. Mayer's rich speaking tone captures Gerber's well-grounded humanity and total confidence in his advice. Mayer’s devotion to his craft is evident in every sentence and is a perfect vehicle for conveying Gerber's message. T.W. © AudioFile 2009, Portland, Maine [Published: DECEMBER 2009]