SECRETS OF SUCCESSFUL SELF-EMPLOYMENT Moving from Paycheck Thinking to Profit Thinking

This 1995 program lacks advice on the latest Web-based tools available for marketing and communication, but it’s a timeless and thorough lesson on how to give up the security of working for someone else and succeed in a sole-proprietor business. Trading narrating duties frequently, the authors are sincere, professional-sounding teachers who communicate concisely and with reasonable enthusiasm. They explain how to handle a huge number of challenges common to self-employed people and are especially astute when talking about the psychological shifts required when working outside of the steady paycheck and structure of a W-2 job. The high-energy introductory music and frequently alternating speakers will sound busy and dated to some listeners, but these production features don’t keep the authors’ guidance from shining in this outstanding audio. T.W. © AudioFile 2012, Portland, Maine [Published: MAY 2012]