HOW TO CLOSE EVERY SALE

Based on his 1989 book, this program is about how self-confidence and a pocket full of strategies can lead to superior selling results. Though read by a professional actor, Joe Girard comes through as an unforgettable character and an irresistible salesperson--on his knees begging for a sale, buying flowers for a prospect, researching customers’ every habit and desire, and generally ingratiating himself with every cell in his body. Though the go-get-em nature of the car business may sound over the top in this telling, Joe’s attitude is infectious and the advice, with some toning down, can be useful in most other selling cultures. T.W. © AudioFile 2001, Portland, Maine [Published: AUG/ SEP 01]