Trade Ed. New Millennium Audio 2000
CS ISBN $25.00 Four cassettes
Few people speak with more authority about nearly every aspect of running a business than Mark McCormack. With a balanced sense of purpose and a resonant, accessible speaking voice, he shares his experience running a sports marketing and athlete/performer agency, and gives the most intuitive and concise advice on management that I’ve ever heard on audio. He covers the basics of managing in a far-reaching but also very personal way. The way he shares his stories and insights makes you feel that he’s holding nothing back as he takes you through one fascinating story after another to illustrate his advice. This program, as well as his audios on communication, negotiating, and selling, ought to be required listening for anyone working in any size organization. T.W. © AudioFile 2001, Portland, Maine [Published: AUG/ SEP 01]
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