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THE TIPPING POINT
Contemporary Culture

THE TIPPING POINT How Little Things Can Make a Big Difference

by | Read by Malcolm Gladwell

Contemporary Culture • 3 hrs. • Abridged • © 2000

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEP 01]

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Formats

Trade Ed. • Hachette Audio • 2000

CD ISBN 9781600240058 $39.98 • Eight CDs

DD ISBN 9781600240089 $16.98

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