Trade Ed. Simon & Schuster Audio 2001
CS ISBN $18.00 Two cassettes
CD ISBN $20.00 Two CDs
With some hokum, some wisdom, and a great deal of phrase-making, the author discusses effective marketing, which he likens to unleashing an idea virus. The implications of this disease metaphor are bone-chilling, but the author is only packaging some conventional ideas into new mumbo jumbo. He reads gracelessly but inoffensively. Y.R. © AudioFile 2001, Portland, Maine [Published: AUG/ SEP 01]
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