Retail pak New Millennium Audio 2000
CS ISBN 1931056129 $25.00 Four cassettes
Few people speak with more authority about virtually every aspect of running a business than Mark McCormack. With an accessible speaking voice, he shares his experiences running the world's largest sports marketing and athlete/performer agency, and condenses what he's learned into advice that's clear, balanced, and intuitive. The presentation covers all forms of communication, including the electronic media, speaking in front of groups, traditional mail, and all types of communication up and down the chain of command. This program, as well as McCormack's other audios on managing, negotiating, and selling, ought to be required listening for people with any kind of managerial responsibility. T.W. © AudioFile 2001, Portland, Maine [Published: OCT/ NOV 01]
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