THE NEW MARKET LEADERS Who's Winning and How in the Battle for Customers

A savvy business thinker takes marketing and customer analysis to a new level by tracking over five thousand businesses to find out what the best ones do to attract and keep customers. The surge of innovations in industries has created an oversupply of goods and services that is outpacing the supply of customers. The strongest companies see this scarcity of customers as their biggest challenge and capture new markets at an astounding rate, mainly by being obsessed with how people make buying decisions from among a relentless array of options. On top of great data and analyses, this author and narrator combination also provides a motivational kick that will stir your competitive juices and make you want to start a company. T.W. (c) AudioFile 2002, Portland, Maine [Published: FEB/ MAR 02]