Trade Ed. Random House Audio 2004
CS ISBN 0739309420 $25.00 Three cassettes
CD ISBN 0739309587 $29.95 Five CDs
DD ISBN $16.95
An international business consultant offers a welcome antidote to the corporate compulsion of cost-cutting as a primary tool for increasing profit every quarter. Reducing costs is fine, he says, but unless companies have a deliberate and detailed strategy to grow, they don't keep making cash. They will shrink, lose momentum, and betray talented employees who depend on growth for advancement opportunities. The author's concise ideas on how to look for growth in current and potential markets are based on a solid customer focus and open communication practices. Though the range of topics is ambitious and the flow fragmented at times, by the program's end there is more than enough coherent substance to chew on. T.W. (c) AudioFile 2004, Portland, Maine [Published: AUG/ SEP 04]
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