Trade Ed. Collins Educational 2004
CD ISBN 097468712X $49.50 One CDs
Read with peppy enthusiasm and segmented with piano music, the audio portion of this program is a one-hour lesson on the basics of professional sales. The 15 keynote discussions cover the behavioral steps and internal preparation that make sales calls effective. As a primer and coaching tool, the program provides information that's worth hearing repeatedly when planning and making sales calls. The enhanced CD allows printing a 21-page workbook for use when an audio player is not handy. Listeners can visit the Web site to complete a sales competency questionnaire and print out a Sales Plan/Game Plan to stay tooled up for the best-ever sales results. T.W. (c) AudioFile 2005, Portland, Maine [Published: FEB/ MAR 05]
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