THE MICROSOFT EDGE Insider Strategies for Building Success

The author takes Microsoft’s biggest edge--its ability to innovate and stay nimble--and boils it down to a small number of practices that can be used in almost any business. To be sure, a lot of what works at e-age companies is youth that has no patience with constraints and is especially adept at interpersonal flow. But Bick goes beyond this easy explanation by detailing exactly what’s been done at Microsoft and why it has worked. In a climate where old dogs have to dance fast, she offers some very good steps. The section on hiring and keeping creative people ought to be required listening for all e-age managers. T.W. © AudioFile 2001, Portland, Maine [Published: OCT/ NOV 01]