ON SELLING

McCormack is one of the most articulate and down-to-earth speakers on what it takes to succeed in a business that involves selling. He talks about finding and keeping customers in terms your grandmother would understand, and does so with a sense of personal authority and comfort that holds your attention. He goes over the steps that every salesperson must master to connect with people, and is a genius at spelling out the internal principles and attitudes that distinguish really good salespeople from also-rans. Very enjoyable listening start to finish, and a wealth of insights that few other sales audios offer in one program. T.W. (c) AudioFile 2003, Portland, Maine [Published: FEB / MAR 03]