CORPORATE CREATIVITY

Corporate creativity is not a matter of hiring more creative people; rather it is a matter of putting a systematic structure into place to make creativity possible. Through a series of case studies Alan Robinson and Sam Stern stress six essential elements that will help unleash creativity at all levels of a company. Then they outline the steps necessary for good ideas to reach the people who can make them policy. Stern's reading of the book is clear, concise, no-nonsense. M.D.B. © AudioFile 2001, Portland, Maine [Published: FEB/MAR 01]