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CORPORATE CREATIVITY

by | Read by Sam Stern

Business & Finance • 3 hrs. • Abridged • © 1997

Corporate creativity is not a matter of hiring more creative people; rather it is a matter of putting a systematic structure into place to make creativity possible. Through a series of case studies Alan Robinson and Sam Stern stress six essential elements that will help unleash creativity at all levels of a company. Then they outline the steps necessary for good ideas to reach the people who can make them policy. Stern's reading of the book is clear, concise, no-nonsense. M.D.B. © AudioFile 2001, Portland, Maine [Published: FEB/MAR 01]

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Formats

Retail pak • HighBridge Audio • 1998

CS ISBN 1565112644 $16.95 • Two cassettes

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