OFTEN WRONG, NEVER IN DOUBT

Though his celebrity may sell it, it's Donny Deutsch's street smarts and humanity that make this one of the most enduring lessons on running a small business, in this case advertising. Part memoir, part primer on managing clients in a creative business, the material also discusses managing oneself with integrity, a healthy respect for other people, and an honest perspective on one's individual talents and contributions. With its strong writing and the narration of co-writer Peter Knobler, who reads with a Manhattan accent, this is an entertaining listening experience that is also motivating and inspiring without being explicitly so. A worthy addition to one's audio business library. T.W. © AudioFile 2006, Portland, Maine [Published: APR/ MAY 06]