TRUE TO YOURSELF Leading a Values-Based Business

An entrepreneur and former Harvard professor says that instead of selling your soul just to make a profit, you can create a business that serves who you are—your personal values, your stewardship ideals, and your social responsibilities. He uses the stories of 75 small-business leaders who made money and made a difference by following five leadership practices: turning values into value, walking their talk, communicating thoughtfully, promoting personal growth, and collaborating for impact. This liberating discussion explains that ethical business is more than donating to charities. It’s balancing fiscal goals and operational requirements with the deepest needs of our employees, customers, partners, and communities. Jim Manchester’s low-key, easy-to-hear narration provides an engaging, if not exciting, vehicle for this paradigm-shifting approach to doing business. T.W. © AudioFile 2011, Portland, Maine [Published: JULY 2011]