LOVE IS THE KILLER APP How to Win Business and Influence Friends

The Chief Solutions Officer at Yahoo!, Sanders is a marketing and Internet consultant and a genius when it comes to connecting with customers. Love in a business context means sharing your compassion, your knowledge, and your network with people you want to do business with. It's also about the hard work of creating value in yourself by reading everything in your field and looking for any opportunities to help your clients and customers. As you might expect from a marketing pioneer, the audio is full of catchy phrases, and it moves along quickly. With a charming, boyish voice, Sanders shares more enthusiasm and intuitive insights than you'll hear in any other program of this nature. It's impossible not be energized by it. T.W. (c) AudioFile 2002, Portland, Maine [Published: AUG/SEP 02]