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PROFITABLE GROWTH IS EVERYONE'S BUSINESS 10 Tools You Can Use Monday Morning

by | Read by Harry Chase

Business & Finance • 4.5 hrs. • Unabridged • © 2004

An international business consultant offers a welcome antidote to the corporate compulsion of cost-cutting as a primary tool for increasing profit every quarter. Reducing costs is fine, he says, but unless companies have a deliberate and detailed strategy to grow, they don't keep making cash. They will shrink, lose momentum, and betray talented employees who depend on growth for advancement opportunities. The author's concise ideas on how to look for growth in current and potential markets are based on a solid customer focus and open communication practices. Though the range of topics is ambitious and the flow fragmented at times, by the program's end there is more than enough coherent substance to chew on. T.W. (c) AudioFile 2004, Portland, Maine [Published: AUG/ SEP 04]

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Formats

Trade Ed. • Random House Audio • 2004

CS ISBN 0739309420 $25.00 • Three cassettes

CD ISBN 0739309587 $29.95 • Five CDs

DD ISBN $16.95

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