SMALL BUSINESS FOR DUMMIES, 2ND EDITION

An intimate guide to small business goes beyond the economic issues to address the lifestyle and personality factors that can make small business owners ecstatic or miserable. The authors describe the pros and cons of many types of small business and understand the personal experience of managing these types of enterprises. Their thinking will force prospective entrepreneurs to look closely at their preferences and tolerances. These are experienced writers who know what they're talking about. The razor-sharp abridgment of this second edition has no gratuitous thoughts or undeveloped ideas. Brett Barry’s angular, no-nonsense tone is always enjoyable. Here he sounds riveted to the authors' intentions and ideas. T.W. © AudioFile 2007, Portland, Maine [Published: OCT/ NOV 07]