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THE ART OF WOO
Business & Finance

THE ART OF WOO Using Strategic Persuasion to Sell Your Ideas

by | Read by Alan Sklar

Business & Finance • 10.5 hrs. • Unabridged • © 2007

In a fast-moving lesson, two Wharton School academics offer concepts and strategies anyone can use in selling, negotiating, or presenting ideas. Narrator Alan Sklar's ever-present dramatic skills draw attention to his talent as much as the material but produce such an elegant listening experience that most listeners will accept his intensity as part of the deal. The material itself is smartly written and illustrated with fascinating examples from the worlds of business, politics, and government. Along with the details of a four-step influence strategy, the program includes an assessment tool to evaluate one's persuasion style—driver, commander, chess player, promoter, or advocate—and printable summaries of the important concepts. A coherent, practical guide for anyone in the business of selling or influencing. T.W. © AudioFile 2008, Portland, Maine [Published: OCTOBER 2008]

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Formats

Trade Ed. • Tantor Media • 2007

CD ISBN 9781400105304 $34.99 • Eight CDs

MP3-CD ISBN 9781400155309 $24.99 • One MP3-CDs

DD ISBN multiple sources

 

Library Ed. • Tantor Media • 2007

CD ISBN 9781400135301 $69.99 • Eight CDs

DD ISBN multiple sources

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