Trade Ed. Harper Audio 2007
CD ISBN 978-0-06-137432-6 $14.95 Three CDs
DD ISBN multiple sources
Hiam’s fast-moving lesson offers enough core information on marketing to rival most semester-long college courses. It's an encyclopedia of the concepts, strategies, and thinking needed to capture a customer's attention and maximize engagement with a product, service, or cause. With so many dense ideas, many listeners will find themselves restarting some tracks to catch all the meaning or write down the action steps. In this value-packed introduction for listeners new to marketing and selling, Brett Barry's restraint and smooth phrasing serve the material well. In a business-audio genre known for its high energy, he uses a low-key approach that seems mechanical but works well with this densely written primer. As a resource and listening experience, this is a strong addition to the Dummies series. T.W. © AudioFile 2009, Portland, Maine [Published: FEBRUARY 2009]
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