SWAY The Irresistible Pull of Irrational Behavior

Why do we cling to a strategy long after we know it's not working? How can an expert throw away years of experience in a single, terrible decision? Ori and Rom Brafman explore questions like these in their engaging and insightful look at the reasons why humans behave irrationally in their professional, personal, and financial lives. Actor John Apicella, a newcomer to audiobook narration, has a welcoming voice, and while his pacing is a tad slow, it does give the listener a chance to absorb and consider the Brafmans' compelling ideas. Apicella's phrasing falters occasionally—too often he sounds like he's self-consciously reading, as opposed to narrating—but his performance is strong enough that we'll likely be hearing more from him. D.B. © AudioFile 2008, Portland, Maine [Published: OCTOBER 2008]